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Werbepotenziale für die privaten elektronischen Medien in Nordrhein-Westfalen

Werbepotenziale für die privaten elektronischen Medien in Nordrhein-Westfalen

Horst Röper / Jürgen Heinrich / Ulrich Pätzold

77,21 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Sociedad y cultura: general
ISBN:
9783810031938
77,21 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Im vorliegenden Band werden Werbeeinnahmen für landesweites Radio und Fernsehen, für Ballungsraum und -fernsehen sowie für Lokalradio in Nordrhein-Westfalen ermittelt. Darüber hinaus werden die durch neu hinzutretende Medien entstehenden Einflüsse auf den lokalen Hörfunk abgeschätzt und schließlich sinnvolle Verbreitungsgebiete für Ballungsraumradio und -fernsehen unter dem Aspekt der Einnahmemöglichkeiten aus Werbung abgeschätzt

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