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Werbeerfolg von 2D- und 3D-Kinowerbung

Werbeerfolg von 2D- und 3D-Kinowerbung

Sven Hildebrandt

72,51 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9783658202767
72,51 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Sven Hildebrandt weist nach, dass dreidimensionale Kinowerbefilme ihren zweidimensionalen Dependants weder im Hinblick auf die Aktivierungsleistung, noch im Hinblick auf emotionale sowie kognitive Aspekte - wie etwa in Bezug auf den Markenrecall - überlegen sind. Die Ergebnisse basieren auf seiner Untersuchung mit multidimensionalem Messansatz mittels unterschiedlicher Erhebungsverfahren (apparativ, visuell, verbal) des Werbespots „Eco-Break' eines deutschen Automobilherstellers.

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