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Weiterempfehlung Und Kundenwert

Weiterempfehlung Und Kundenwert

Florian Von Wangenheim / Florian Wangenheim

72,22 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478569
72,22 €
IVA incluido
Disponible

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Sobre IBD

Florian von Wangenheim analysiert die ökonomische Bedeutung der Weiterempfehlung aus Unternehmenssicht und zeigt, wie sich empirisch fundierte, individuelle Weiterempfehlungswerte ermitteln lassen und was Unternehmen tun können, um ihre Kunden zur Weiterempfehlung zu stimulieren und negative Aussagen von Kunden zu vermeiden. Ausgezeichnet beim Dissertationswettbewerb der Academy of Marketing Science (USA) 2003 mit 'honorable mentioning' (2. Platz) und 2001 vom Bundesministerium für Bildung und Forschung mit dem 1. Preis für 'Innovation im Dienstleistungsbereich'.

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