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Wechselverhalten von industriellen Nachfragern

Wechselverhalten von industriellen Nachfragern

Dorith Mayer

83,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834919465
83,80 €
IVA incluido
Disponible

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Sobre IBD

Dorith Mayer untersucht die Markenbindung im Kontext der Wechselentscheidung industrieller Nachfrager. Sie entwickelt einen konzeptionellen Bezugsrahmen, der die ökonomische und verhaltenswissenschaftliche Perspektive auf das Kaufverhalten von industriellen Nachfragern integriert.

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