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Wahrnehmung und Beurteilung von Markentransfers

Wahrnehmung und Beurteilung von Markentransfers

Stephan Günther

72,60 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9783824475247
72,60 €
IVA incluido
Disponible

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Sobre IBD

Stephan Günther präsentiert ein Modell zur Verbraucherwahrnehmung und -beur-teilung von Markentransfers, das die zentralen Einflussfaktoren aufzeigt und ihre Wirkungszusammenhänge verdeutlicht.

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