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Von der Analyse zum Global Player

Von der Analyse zum Global Player

Gudrun Haller / Hatto Brenner

48,60 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9783658101954
48,60 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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Sobre IBD

Das Fachbuch unterstützt exportorientierte mittelständische Unternehmen mit praxisorientierten Informationen rund um den Aufbau von vertrieblichen Aktivitäten im Ausland, angefangen von den innerbetrieblichen Voraussetzungen, über mittel-und langfristige Strategieentwicklung und -implementierung, Behandlung von organisatorischen und rechtlichen Fragestellungen beim Aufbau von Auslandsstrukturen, bis hin zur langfristigen Sicherstellung einer nachhaltigen Marktpräsenz.

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