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Vom Vertriebsingenieur zum Market-Ing.

Vom Vertriebsingenieur zum Market-Ing.

Sieghard H. Marzian / Wolfhart Smidt

54,49 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9783540679288
54,49 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Den hohen Investitionen im Marketing steht häufig ein geringes Kostenbewußtsein bzw. Controlling gegenüber. Anhand einer Kundenertragswert-Analyse untersuchen die Autoren den 'Lebenszyklus' eines Kunden besonders im Invest-Bereich. Die Praxis-Informationen helfen Unternehmen, ihre Kosten in einem angemessenen Rahmen zu halten und liefern dem Vertriebsingenieur das Know-how zur optimalen Kundenbearbeitung.

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