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Virtual Influencers

Virtual Influencers

Esperanza Miyake

227,55 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Estudios mediáticos
ISBN:
9781032559698

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  • Librería Samer Atenea
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Sobre IBD

This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.

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