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Viral Marketing

Viral Marketing

Michael Bryce

60,24 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783865501745
60,24 €
IVA incluido
Disponible

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Sobre IBD

The book seeks to provide a critical evaluation of viral marketing’s potential as a new and possibly crucial dimension in 21st century marketing. It coversessential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation andinvestigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.

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