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Video Game Marketing

Video Game Marketing

Mikolaj Dymek / Peter Zackariasson

99,36 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781138812277
99,36 €
IVA incluido
Disponible

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Sobre IBD

The video game industry has been one of the fastest growing cultural phenomena of our times and to a new generation of 'indie gamers', being a game developer isn’t just about design and production. This textbook is for game design or development students, or aspiring developers, who want to know how to promote and sell the results of their efforts. It provides a much-needed guide to the essentials of marketing strategy, applied to the video games industry.

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