Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Vertriebspartnerkontrolle in der Konsumgüterindustrie
Vertriebspartnerkontrolle in der Konsumgüterindustrie

Vertriebspartnerkontrolle in der Konsumgüterindustrie

Bodo Reuter

90,28 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824407569
90,28 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Bodo Reuter geht folgenden Fragen nach: Welche sind die grundlegenden Gestaltungsdimensionen zur Definition, Konzeptualisierung und Operationalisierung der Vertriebspartnerkontrolle eines Konsumgüterherstellers? Welche Faktoren beeinflussen die Intensität der Vertriebspartnerkontrolle? Wie wird die Vertriebspartnerkontrolle in der deutschen Unternehmenspraxis durchgeführt?

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