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Vertrauensbildung in Kundenbeziehungen

Vertrauensbildung in Kundenbeziehungen

Alexander Lorbeer

97,02 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478637
97,02 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Alexander Lorbeer untersucht, wie Kundenbeziehungen entstehen und sich entwickeln; wie sich Vertrauen in den Kontext von Kundenbeziehungen einordnen lässt und welchen Stellenwert es hat; welches die wesentlichen Determinanten der Vertrauensbildung sind; wie sich Vertrauen im Zeitablauf einer Beziehung entwickelt und welche Implikationen sich für das Marketing ableiten lassen.

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