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Vertrauensaufbau bei virtueller Kommunikation durch Ähnlichkeitswahrnehmung

Vertrauensaufbau bei virtueller Kommunikation durch Ähnlichkeitswahrnehmung

Angelika Eichenlaub

85,05 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834924315
85,05 €
IVA incluido
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Sobre IBD

Auf der theoretischen Grundlage des Symbolischen Interaktionismus untersucht Angelika Eichenlaub den Zusammenhang zwischen Vertrauen und Vertrauenskultur und zeigt, wie trotz virtueller Kommunikation eine Vertrauenskultur entstehen kann.

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