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Vertrauen durch Reputation im elektronischen Handel

Vertrauen durch Reputation im elektronischen Handel

Sabine Einwiller

96,91 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478651
96,91 €
IVA incluido
Disponible

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Sobre IBD

Sabine Einwiller analysiert die Ursachen der erhöhten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation für seine Reduzierung auf.

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