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Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen

Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen

Thomas Hillig

84,99 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783824483297
84,99 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Thomas Hillig vergleicht sechs kaufentscheidungsbezogene Verfahrensvarianten der Conjoint-Analyse, darunter moderne Hierarchical-Bayes- und Latent-Class-Ansätze, mit Hilfe der Monte-Carlo-Simulation systematisch anhand von verschiedenen Gütekriterien miteinander.

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