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Verbandsmarketing

Verbandsmarketing

Matthias Mono

97,02 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Ventas y marketing
ISBN:
9783824462131
97,02 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch zeigt anhand zahlreicher Beispiele, daß Marketing auch für Verbände ein erfolgversprechendes Führungskonzept darstellt. Es werden Einflußgrößen der Verbandsarbeit analysiert und mögliche Marketingziele und -strategien vorgestellt.

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