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Variable Quality in Consumer Theory

Variable Quality in Consumer Theory

W.M. Wadman

271,62 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
1999
Materia
Empresa y gestión
ISBN:
9780765604644

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Sobre IBD

An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.

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  • Variable Quality in Consumer Theory
    W.M. Wadman
    An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process. ...
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