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Value in Marketing

Value in Marketing

Marin A. Marinov

84,18 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781032084626
84,18 €
IVA incluido
Disponible

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Sobre IBD

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

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