Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Value in Marketing
Value in Marketing

Value in Marketing

Marin A. Marinov

80,12 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781032084626
80,12 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...

Otros libros del autor

  • Virtual Teams Across National Borders
    Marin A. Marinov
    This book is dedicated to offering a comprehensive outlook and analysis of the theoretical and practical aspects related to the creation of virtual teams across national borders as well as the specifics of their implementation. ...
    Disponible

    83,02 €

  • Virtual Teams Across National Borders
    Marin A. Marinov
    Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, continuous distant communication, critical interdependence of tasks, leadership, cohesi...
  • Value in Marketing
    Marin A. Marinov
    Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. ...
  • Marketing in the Emerging Markets of Islamic Countries
    Marin A. Marinov
    The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the spe...
  • Marketing in the Emerging Markets of Latin America
    Marin A. Marinov
    This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketi...
  • Marketing in the Emerging Markets of Central and Eastern Europe
    Marin A. Marinov
    The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, histor...