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Valore della relazione e successo dello sviluppo di un nuovo prodotto

Valore della relazione e successo dello sviluppo di un nuovo prodotto

Volodymyr Tashakov

69,56 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207772643
69,56 €
IVA incluido
Disponible

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Sobre IBD

Negli ultimi anni è cresciuto l’interesse per la connessione tra lo sviluppo di nuovi prodotti e il marketing relazionale. L’aspetto tecnico dello sviluppo di un nuovo prodotto è stato molto studiato negli ultimi decenni, mentre poca attenzione è stata data al contributo dei clienti al suo successo. Questo contributo si basa sulle caratteristiche dei clienti e sul valore intangibile delle relazioni che essi possiedono. L’obiettivo di questo libro è quello di riportare la ricerca che esamina come il valore intangibile delle relazioni e le caratteristiche dei clienti influenzino il successo dello sviluppo di nuovi prodotti.

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