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Validity of questionnaire items

Validity of questionnaire items

Aldo Shimoya / Rogério T. Lisbôa / Sérgio Augusto Faria Salles

43,69 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Música
ISBN:
9786207705658
43,69 €
IVA incluido
Disponible

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Sobre IBD

This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.

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