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Validität von Fragebogenitems

Validität von Fragebogenitems

Aldo Shimoya / Rogério T. Lisbôa / Sérgio Augusto Faria Salles

43,69 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Música
ISBN:
9786207705689
43,69 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch konzentriert sich auf die Analyse der Gültigkeit von Fragebogenitems zur Bewertung von Supermärkten aus der Sicht ihrer Kunden. Für die Erstellung eines Fragebogens wurden vierundzwanzig Bewertungselemente im Zusammenhang mit Supermarktdienstleistungen ausgewählt, die von den Kunden der untersuchten Einrichtungen beantwortet wurden, wobei jedes Element als wesentlich, wichtig, aber nicht wesentlich oder nicht wesentlich bewertet wurde. Durch die Anwendung der Lawshe-Methode war es möglich, Items je nach Wahrnehmung der Befragten zu validieren oder aus dem Fragebogen auszuschließen.

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