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Valeur Perçue du Crédit Bancaire et Performance des PME

Valeur Perçue du Crédit Bancaire et Performance des PME

Jules KIAYIMA KITENGIE

67,97 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786209425134
67,97 €
IVA incluido
Disponible

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Sobre IBD

Cette étude teste la relation entre la valeur perçue du crédit et la performance ainsi que le rôle modérateur de richesse socio-affective. Les données collectées auprès de 337 PME sont traitées en utilisant les équations structurelles, régression hiérarchique et l’analyse discriminante. Les résultants révèlent qu’une nouvelle dimension de valeur perçue appelée utilisation objective du crédit a été identifiée et la valeur perçue du crédit influence positivement et significativement la performance et confirment aussi le rôle modérateur de richesse socio-affective. Les résultats ressortent aussi deux groupes des PME : les sensibles et les favorables et révèlent la pertinence de redéfinir les stratégies financières en adéquation avec le patrimoine socio-émotionnel et la nécessité de réadapter l’offre bancaire, la rendant plus attrayante.

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