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Unternehmerisches Denken zwischen Strategie und Finanzen

Unternehmerisches Denken zwischen Strategie und Finanzen

Burkhard Schwenker / Klaus Spremann

89,20 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Finanzas
ISBN:
9783540759508
89,20 €
IVA incluido
Disponible

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Sobre IBD

Im Spannungsfeld zwischen Strategie und Finanzen bewegt sich das gesamte Planungs- und Entscheidungssystem von Unternehmen. Ein Top-Manager und ein bekannter Wissenschaftler thematisieren die Hauptströmungen und Unterschiede betriebswirtschaftlicher Argumentation und stellen dazu die Best-Practices-Werkzeuge beider 'Denkschulen' dar. Sie entwickeln einen fundierten Ansatz, der den Antagonismus beider Lager überwindet, ohne den Gegensatz zu verwässern. Position, Aufbau, Wachstum und Ertrag, diese vier Phasen beschreiben, wann welche Sicht dominiert: in frühen Phasen sind es strategische, in den späteren Phasen finanzielle Überlegungen.

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