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Unternehmer statt Unterlasser

Unternehmer statt Unterlasser

Christina Westermayer

72,84 €
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Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9783658156879
72,84 €
IVA incluido
Disponible

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Sobre IBD

Die Studie erkundet anhand einer Gruppe österreichischer Direktvermarkterinnen und Direktvermarkter bestimmte unternehmerrelevante Persönlichkeitseigenschaften und deren Verhältnis zu Merkmalen des unternehmerischen Handelns im landwirtschaftlichen Bereich. Christina Westermayer stellt das Persönlichkeitskonstrukt der Kontrollüberzeugung in den Mittelpunkt der Analyse und untersucht insbesondere die Dimension der „Internalität', also die Überzeugung, das eigene Leben und die Ereignisse in der Umwelt selbst zu steuern. Aus den Ergebnissen geht hervor, dass die Kontrollüberzeugung im Zusammenhang mit wesentlichen unternehmerischen Merkmalen steht, etwa der Zielerreichung. 

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