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Unternehmensreputation und Reputationsrisiken im Bankgeschäft

Unternehmensreputation und Reputationsrisiken im Bankgeschäft

Andreas G. Wolf / Andreas GWolf

84,21 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9783658237769
84,21 €
IVA incluido
Disponible

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Sobre IBD

Der „gute Ruf' eines Kreditinstituts ist für das Bankgeschäft ökonomisch bedeutend. Andreas G. Wolf analysiert in diesem Buch Reputationsrisiken von Banken. Der Zusammenhang zwischen Absatzchancen und Unternehmensreputation wird am Beispiel eines großen deutschen Wohnimmobilienfinanzierers aufgezeigt. Auf Basis empirischer Ergebnisse werden Handlungsempfehlungen für die Unternehmenssteuerung und das Reputationsrisikomanagement in der Bankpraxis gegeben.

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