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Unternehmenskommunikation bei Privatisierungen öffentlicher Unternehmen

Unternehmenskommunikation bei Privatisierungen öffentlicher Unternehmen

Sebastian Dettmers

109,16 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834910455
109,16 €
IVA incluido
Disponible

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Sobre IBD

Sebastian Dettmers untersucht die Akzeptanz von Privatisierungen am Beispiel der Deutschen Bahn AG. Er analysiert das Zustandekommen der öffentlichen Meinung zur Privatisierung auf gesellschaftlicher und individueller Ebene und entwickelt Anforderungen an eine zielgruppenspezifische Kommunikationsstrategie.

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