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Unternehmenskommunikation auf dem Prüfstand

Unternehmenskommunikation auf dem Prüfstand

Joachim Klewes

121,47 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824408399
121,47 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die empirischen Untersuchungen liefern Ergebnisse aus der Praxis, die belastbare Aussagen über die Messbarkeit von Effekten der Kommunikation zulassen. Neben etablierten Praktikern und Wissenschaftlern kommt auch der PR- Nachwuchs zu Wort mit Beiträgen, die u.a. im Rahmen des Förderprogramms 'Initiative 100' der Kommunikationsagentur komm.passion ausgewählt wurden.

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