Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Unsicherheit des Nachfragers bei Wiederholungskäufen
Unsicherheit des Nachfragers bei Wiederholungskäufen

Unsicherheit des Nachfragers bei Wiederholungskäufen

Peter Billen

121,33 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479702
121,33 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Peter Billen entwickelt einen Erklärungsansatz für die Wahrnehmung von Unsicherheit und die Informationsaktivitäten des Nachfragers bei Wiederholungskäufen und stellt eine Verbindung zwischen der ökonomischen Theorie und den Verhaltenswissenschaften her.

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