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Unlocking Strategic Innovation

Unlocking Strategic Innovation

Sandeep Roy / Surja Datta / Tobias Kutzewski

75,04 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Informática: cuestiones generales
ISBN:
9780367322502
75,04 €
IVA incluido
Disponible

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Sobre IBD

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. 

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