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Universität und Image

Universität und Image

Hagen Habicht

95,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834919397
95,92 €
IVA incluido
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Sobre IBD

Im Wettbewerb um Studenten und Sponsoren ist das Image einer Hochschule ein zentraler Wettbewerbsfaktor. Hagen Habicht entwickelt und erprobt eine für die Imageforschung neue Methodenkombination aus narrativer Image-Erhebung und der Imageanalyse auf Basis von Cognitive Maps.

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