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Understanding the Born Global Firm

Understanding the Born Global Firm

Neri Karra

117,20 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9781138219113

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Sobre IBD

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

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