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Understanding Interactive Network Branding in SME Firms

Understanding Interactive Network Branding in SME Firms

Jan-Åke Törnroos

143,10 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Comunicación y presentación empresarial
ISBN:
9781789739787

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).

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