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Understanding Engagement in Transmedia Culture

Understanding Engagement in Transmedia Culture

Elizabeth Evans

268,22 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Estudios mediáticos
ISBN:
9781138632783

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This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

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