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Umfrageforschung in der wettbewerbsrechtlichen Praxis

Umfrageforschung in der wettbewerbsrechtlichen Praxis

Claudia Gerstenmaier

72,48 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824445448
72,48 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Perelló (Valencia)
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Sobre IBD

Werbung ist ein essentielles Mittel im Wettbewerb. Doch kann der Werbetreibende nach dem Gesetz gegen den unlauteren Wettbewerb (UWG) zur Unterlassung irreführender Angaben verpflichtet werden. Bei einem Rechtsstreit erlangen demoskopischer Gutachten über das Verständnis von Werbeaussagen prozessentscheidende Bedeutung. Dieses Buch stellt erstmals Prüfkriterien für die Beurteilung der Objektivität und Neutralität demoskopischer Gutachtens in der wettbewerbsrechtlichen Praxis auf.

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