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Uma análise pragmática de anúncios publicitários selecionados em outdoors na Nigéria

Uma análise pragmática de anúncios publicitários selecionados em outdoors na Nigéria

Kolade Akinyele

53,73 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208931308
53,73 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

Uma análise pragmática do uso da língua inglesa em anúncios publicitários selecionados em outdoors na Nigéria nasceu do desejo de Kolade de transformar e desenvolver o setor de publicidade nigeriano. Kolade considera que alguns anunciantes, de forma descuidada ou preguiçosa, apresentam ideias e conteúdos publicitários estranhos que deveriam ser devidamente inspecionados, avaliados, analisados e igualmente apreciados antes de serem divulgados ao público. Neste estudo, dez amostras textuais são analisadas utilizando o conceito pragmasociolinguístico, que examina os contextos pragmáticos, sociais e linguísticos com a escolha de elementos linguísticos gerados pelos anunciantes.

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