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Uma análise crítica das estratégias Bottom-of-the-Pyramid (Base da Pirâmide)

Uma análise crítica das estratégias Bottom-of-the-Pyramid (Base da Pirâmide)

Julia Kreuzhuber

66,21 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Negocios internacionales
ISBN:
9786208995485
66,21 €
IVA incluido
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Sobre IBD

Os projetos de responsabilidade social corporativa na base da pirâmide, ou seja, nas regiões de baixo rendimento do mundo, tendem a ser de curta duração ou mesmo prejudiciais para uma comunidade. Assim, a tese subjacente baseia-se no conceito de contribuir para a redução da pobreza, incentivando as empresas multinacionais a fazer negócios com a base da pirâmide. Argumenta-se que as mulheres, uma vez empoderadas como empresárias, produtoras, funcionárias, fornecedoras ou consumidoras, podem ser o elo que faltava para alcançar tanto a redução da pobreza a longo prazo como a maximização dos lucros. À luz do enorme potencial de crescimento para as multinacionais nas zonas rurais do sul da Ásia, a investigação centra-se nas zonas rurais da Índia e do Bangladesh. Durante a redação do livro, o autor permaneceu no Bangladesh, experimentando e observando em primeira mão os desafios e os fatores de sucesso das estratégias da base da pirâmide, a fim de lançar luz sobre o potencial oculto das mulheres.

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