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Uma Análise Comparativa de Quatro Anúncios Chanel

Uma Análise Comparativa de Quatro Anúncios Chanel

Marlene Hviid

36,84 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9786202947855
36,84 €
IVA incluido
Disponible

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Sobre IBD

Este livro é uma dedicação académica a uma das maiores casas de moda da história. Coco Chanel e os 100 anos da marca têm sido uma grande inspiração para os autores. O livro é baseado numa análise comparativa de quatro anúncios Chanel e examina se as estratégias de marca Chanel mudaram ao longo dos anos e como. Além disso, o livro contém uma discussão sobre possíveis mudanças na marca Chanel e explica a que grupo de segmentação pertencem os clientes Chanel.

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