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Um estudo sobre o impacto da logística inversa na rentabilidade das empresas

Um estudo sobre o impacto da logística inversa na rentabilidade das empresas

Shajitha Banu S / SOWBARNICA R

72,08 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786630341409
72,08 €
IVA incluido
Disponible

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Sobre IBD

No atual ambiente empresarial competitivo e orientado para o cliente, a logística desempenha um papel vital para garantir a circulação fluida dos produtos desde os fabricantes até aos consumidores. Tradicionalmente, a logística centrava-se no transporte de mercadorias, mas as operações modernas incluem também a logística inversa, que gere as devoluções de produtos. A logística inversa envolve o tratamento de mercadorias devolvidas para reparação, substituição, reciclagem ou eliminação adequada. O crescimento do comércio eletrónico aumentou os volumes de devoluções devido a produtos danificados, entregas erradas ou insatisfação dos clientes. Uma logística inversa eficiente ajuda as empresas a recuperar valor, reduzir o desperdício, melhorar a satisfação dos clientes e aumentar a rentabilidade. No entanto, os custos elevados e os desafios operacionais tornam a sua gestão complexa.

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