Inicio > Tecnología, ingeniería, agricultura > Tecnología: cuestiones generales > Um estudo sobre as tendências em mudança no E-CRM do setor de seguros indiano
Um estudo sobre as tendências em mudança no E-CRM do setor de seguros indiano

Um estudo sobre as tendências em mudança no E-CRM do setor de seguros indiano

Kamal Gulati

98,83 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Tecnología: cuestiones generales
ISBN:
9786208834166
98,83 €
IVA incluido
Disponible

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Sobre IBD

O maior desafio de gestão no novo milénio de liberalização e globalização para uma empresa é servir e manter boas relações com o rei: o cliente. O processo de desenvolvimento de uma relação cooperativa e colaborativa entre compradores e vendedores é chamado de Gestão de Relacionamento com o Cliente, abreviadamente CRM. Idealmente, o CRM permite que uma organização adapte os seus produtos e serviços às preferências de cada cliente. O CRM pode ser usado para criar uma experiência personalizada e individualizada que dará ao cliente individual uma sensação de ser cuidado, abrindo assim novas oportunidades de marketing com base nas preferências e no histórico do cliente. Croteau e Li salientam que o CRM é uma estratégia de negócios focada no cliente que visa aumentar a satisfação e a lealdade do cliente, oferecendo um serviço mais responsivo e personalizado a cada cliente.

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