Inicio > Tecnología, ingeniería, agricultura > Tecnología: cuestiones generales > Badanie zmieniających się trendów w zakresie e-CRM w indyjskiej branży ubezpieczeniowej
Badanie zmieniających się trendów w zakresie e-CRM w indyjskiej branży ubezpieczeniowej

Badanie zmieniających się trendów w zakresie e-CRM w indyjskiej branży ubezpieczeniowej

Kamal Gulati

98,84 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Tecnología: cuestiones generales
ISBN:
9786208834111
98,84 €
IVA incluido
Disponible

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Sobre IBD

Największym wyzwaniem dla zarządzania w nowym tysiącleciu liberalizacji i globalizacji dla przedsiębiorstw jest obsługa i utrzymywanie dobrych relacji z królem - klientem. Proces rozwijania współpracy i relacji między kupującymi a sprzedającymi nazywa się zarządzaniem relacjami z klientami, w skrócie CRM. W idealnym przypadku CRM pozwala organizacji dostosować swoje produkty i usługi do preferencji każdego klienta. CRM „może być wykorzystywany do tworzenia spersonalizowanych, indywidualnych doświadczeń, które dadzą klientowi poczucie troski, otwierając w ten sposób nowe możliwości marketingowe oparte na preferencjach i historii klienta'. Croteau i Li wskazują, że „CRM to strategia biznesowa skoncentrowana na kliencie, której celem jest zwiększenie satysfakcji i lojalności klientów poprzez oferowanie bardziej responsywnych i spersonalizowanych usług każdemu klientowi'.

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