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Typologie und Analyse von Werbefiguren

Typologie und Analyse von Werbefiguren

Penda Maria Bönighausen

84,35 €
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Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Estudios mediáticos
ISBN:
9783658323318
84,35 €
IVA incluido
Disponible

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Sobre IBD

Penda Maria Bönighausen leistet einen Beitrag zum medientheoretischen Verständnis der Werbefigur, indem sie ein Analyseinstrumentarium zur Beschreibung und Einordnung von Werbefiguren entwickelt und am Fallbeispiel der Figur Herr Kaiser erprobt. Die Autorin verortet und untersucht Werbefiguren dabei als Werkzeuge der Werbekommunikation an der Schnittstelle zwischen ökonomischer Zweckmäßigkeit und medienkultureller Aushandlung.

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