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Turismo educativo

Turismo educativo

J.A. Graudynia

35,50 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786209207921
35,50 €
IVA incluido
Disponible

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Sobre IBD

La monografia analizza e sintetizza i lavori dei ricercatori nel campo del turismo educativo, che l’autore considera come un’attività commerciale basata sulla comunicazione personale tra il consumatore del prodotto turistico educativo e il manager, il che conferma la necessità di formare specialisti per questo settore del turismo; viene precisata la classificazione del turismo educativo e la terminologia: turismo educativo, prodotto turistico educativo, oggetto di marketing del prodotto turistico educativo, manager del turismo educativo. Il libro può essere utile a studenti e docenti di programmi turistici, dirigenti e manager di scuole di lingue o agenzie di viaggio.

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