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Tourisme éducatif

Tourisme éducatif

J.A. Graudynia

35,50 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786209241192
35,50 €
IVA incluido
Disponible

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Sobre IBD

La monographie analyse et synthétise les travaux des chercheurs dans le domaine du tourisme éducatif, que l’auteur considère comme une activité commerciale fondée sur la communication personnelle entre le consommateur d’un produit touristique éducatif et le gestionnaire, ce qui confirme la nécessité de former des spécialistes pour ce secteur du tourisme. la classification du tourisme éducatif et la terminologie sont précisées : tourisme éducatif, produit touristique éducatif, marketing du produit touristique éducatif, gestionnaire du tourisme éducatif. Ce livre peut être utile aux étudiants et aux enseignants des programmes touristiques, aux dirigeants et aux gestionnaires d’écoles de langues ou d’agences de voyage.

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