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Trust, Social Relations and Engagement

Trust, Social Relations and Engagement

Donatella Padua

132,71 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Comunicación y presentación empresarial
ISBN:
9780230391246

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Sobre IBD

Explains how all institutions have to turn their relationship with stakeholders into a ’social’ one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative ’Value for Engagement Model’.

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