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Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Tara Ebert

109,66 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834916228
109,66 €
IVA incluido
Disponible

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Sobre IBD

Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

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