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Trust and Brand Management

Trust and Brand Management

Hanna Górska-Warsewicz

254,50 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032704814

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  • Librería Samer Atenea
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Sobre IBD

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

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