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Tribal Marketing, Tribal Branding

Tribal Marketing, Tribal Branding

Brendan Richardson

50,74 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349350094
50,74 €
IVA incluido
Disponible

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Sobre IBD

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

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  • Tribal Marketing, Tribal Branding
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