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Traumziel Nachhaltigkeit

Traumziel Nachhaltigkeit

Edgar Kreilkamp / Konrad Götz / Martin Schmied

120,81 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783790820942

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Sobre IBD

Massentourismus hat zwei Gesichter: Er kann die Umwelt belasten und die soziokulturellen Identitäten beeinflussen. Gleichzeitig ist Tourismus häufig eine der wichtigsten Einnahmequellen. Nachhaltigkeit ist daher nicht nur wünschenswert, sondern notwendig. Wie sie erreicht werden kann, zeigt das vorliegende Buch. Es beantwortet Fragen wie: Was sind die spezifischen Anforderungen an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche Strategien und Marketingkonzepte bieten sich an?

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