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Transforming Relationship Marketing

Transforming Relationship Marketing

 

268,38 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367548179

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  • Librería Samer Atenea
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Sobre IBD

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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