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Transforming Organizations for the Subscription Economy

Transforming Organizations for the Subscription Economy

Alexander Manu

268,35 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9781138281691

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When engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? How would you go about it starting from scratch? Starting from scratch is the ability to create the future from the ingredients of the present alone. We create fresh new roots, unencumbered by the pre-existing structures of current social constructs, organizations and habits. The portfolio of companies owned by Google Ventures is an insightful real life model of an organization comfortable with the concept of creating the future from the NOW. Uber, Nest, Medium, Editas are just a few examples of a new way of thinking, bold and risk embracing.

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